Open Innovation and Sustainable Innovation Performance: The Moderating Role of IP Strategic Planning and IP Operation

In recent years, open innovation and intellectual property rights have become critical factors to gain superior sustainable performance. However, existing literature pays little attention different strategies their interplay with IP management approaches in improving Drawing on the contractual/non-contractual view, this study explores how external partnering sourcing affect performance, moderating role of strategic planning operation. An empirical is performed based an survey one sample 764 manufacturing firms. The results show that both can enhance Moreover, operation play a positive relationship between functions well once firms engage innovation, while when are some certain extent. This provides important implications for sustainability research managerial practice.